Ensuring data quality means paying attention to the details at every phase of your market research project. In this white paper, we offer a full look at Data Quality Best Practices for quantitative studies.
Our review of systematic approaches and processes touches on all phases of a quantitative survey – from sample and questionnaire design through data collection, reporting, and project wrap up. At Zanthus, we give operational meaning to "doing the right thing."
When it comes to converged consumer technology offerings, what are the elements of a truly compelling user experience? How does that experience lead to loyalty and likelihood to recommend? What are the barriers to realizing a positive user experience, and how can they be overcome?
We explore these questions via the results of an online qualitative study with consumers who recently purchased an Internet-linked video or home control/automation product. These consumers are eager to share their excitement about these products with others, find setup and usage surprisingly easy, and derive unexpected but powerful emotional benefits from their converged solutions. When providers can capitalize on these findings, they have a better chance of expanding their market from early adopters to the majority of consumers.
Media hubs are gaining momentum, and changing form. Media hubs are no longer about just distributing content between the PC and TV. Consumers now yearn to access their digital media on a variety of devices and across usage environments.
In this article, we examine consumer acceptance of Internet "cloud" based services such as a media hub solution. Ultimately, consumers are less concerned about where the hub resides – the PC, the TV, the Internet – and more attentive to considerations such a familiar and easy-to-use interface, anywhere access, and privacy. The closer manufacturers can get to this ideal, the better their chances for success.
Converged technology products like the iPhone have the unique potential to inspire lasting emotional attachments. In the first of our series on consumer technology convergence, we identify the product attributes driving adoption of these products. These attributes are discussed in the context of leading theories about the diffusion of innovations to show how converged products differ from consumer technologies generally.
Industry watchers are now expecting a host of players to expand their mass market offerings in the home control arena, from advanced lights and locks to programmable thermostats and energy consumption monitors. Marketplace success will hinge on the answer to this question: Can home control be more compelling now than it’s been over the past decade, when the typical consumer response to the idea has been, “Why do I need that?” This Zanthus white paper provides insights and actionable recommendations for home control marketers, drawing on nearly a decade of research with North American consumers on the topic conducted for the Continental Automated Business Association’s Connected Home Research Council.
Online qualitative research tools can often provide faster, deeper insight than traditional techniques, at lower cost, and use of these methods is beginning to boom. This paper explores the advantages and disadvantages of these approaches, as well as considerations when deciding which specific method to use.